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Dr. Shawn Powers
THE ART OF CONVERTING
NEW PATIENTS TO CHIROPRACTIC FAMILY MEMBERS
"The Most Dangerous Weapon Is A Made Up Mind."
Today is the day to rise up and make up your mind to improve
conversion of new patients to committed, active patients,
practice members or as I like to call them members of
our chiropractic family.
TEN STEPS TO INCREASE YOUR CONVERSIONS
1) Have absolute faith confidence and belief in your service.
If you do not yet have it "act as if." Start today to
utilize all the resources available to you to increase
your FCB.
2) Understand that people need you more than you need
them. Work on your abilities to be magnetic vs.. desperate.
3) Have a system. It must be consistent and articulate
what chiropractic is, what it does, how it is unique and
special. Be able to explain succinctly what it is you
are offering, why they need it, what the benefits are,
and what the ultimate rewards are to being so smart to
do it now. It is critical that you communicate a sense
of seriousness with a blend of anticipation of what the
future will hold for them. They need to know they came
to the right place.
4) Your systems must be smooth and flawless. You are asking
them to put their life in your hands. Increase their confidence
by being flawless.
5) Tell the truth, even if it makes you or them feel uncomfortable.
We are talking about their life and their expression of
their full potential. Do not be casual. People always
find the time, energy and money for the things they consider
important. If you are casual in any way they will not
be committed.
6) Consistently review your purpose, read your testimonials
and remember why you are a chiropractor.
7) Visualize from the first moment you see the new patient
name on your book, that they are part of your chiropractic
family.
8) Continually train on your communication competency.
Not every patient should be communicated to in the same
way. Yes, they all need the same information, but how
you present it will be different.
9) Train your staff and role-play on a regular basis.
10) Take extraordinary care of your patients, whether
it is their first or seven - hundredth visit. Be efficient,
timely and keep paper work to a minimum.
Dr. Shawn Powers provides
specific individualized coaching with the focus on personalized
solutions for your life and practice. Dr. Powers is not
like the other companies that utilize a cookie cutter
approach to your particular needs. Because she is dedicated
to personalized service and attention, only a limited
amount of new clients are accepted. She has learned and
developed proven strategies from her own practice experiences
and from coaching hundreds of doctors to success. Dr.
Powers isn't interested in having the most clients. Her
mission is to give the best possible service to her clients.
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Dr. Shawn Powers
Special
Offer
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Powersource
Coaching
Free
the chains that bind you and ignite the passion
and desire within. As healing comes from above,
down, inside, out, so does success in life and
practice.
Success in life and practice is not just in
scripts, procedures and policies. It comes from
what's in your heart, your head and your hands.
Call today to find out how Powersource Coaching
Services are different and to register for a
complimentary Teleclass
512-306-1844
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