UNLIMITED NEW PATIENTS

In the book The Bigness of the Fellow Within B.J. wrote the following in The Uninhibited Make History. "The superior mind is always willing to give. The lesser mind is seldom wiling to receive. It rejects most of the time. Now and then one person who seeks to receive does receive and makes history in his chosen line of activity. This is the man who has learned how to release his inhibitions."

I know you want to help others, but are you willing to receive? If you want to make history you want to have unlimited new patients. Chiropractic is part of rebuilding the thoughts and actions of the world. It is absolute truth that everyone is better without a Subluxation than with one. The uninhibited make history you must learn how to release your inhibitions. Are you ready?

EVALUATE YOUR MARKETING PLAN

Most Sundays I receive some sort of drug inserted into my newspaper. TV, radio and the print media are inundated with drug and medical advertising. How uninhibited is your marketing? Are you overcoming the drug oriented, sick care programming your community is bombarded with? Or are you hiding out and being inhibited? Are you thinking about yourself or others? Do you do screenings and talks, are you distributing educational literature, are you a resource, are you a networking genius?

If you do not have a plan please start today. Your patients and your community need you. Plan something daily, weekly, monthly and quarterly to reach out to your current patients and your community. A marketing plan must be consistent and balanced with internal and external activities.

YOUR RETENTION

Your retention stat is one way of evaluating your philosophy and will tell how uninhibited your marketing and educational programs are.

0-20 is a practice focusing on pain.

0-40 is a practice focused on function.

40-80 is a practice focused on spinal change.

80-100 is a practice focused on Subluxation.

100 plus is a practice focused on the Principle and rebuilding the thoughts and actions of the world.

EVALUATE YOUR NEW PATIENT NUMBERS

Do you consistently see new patients; do you expect them, love them and want them?

What is your percentage of referrals?

Decide on a marketing budget. A budget can be set to spend between 3%-10% of your gross. Three percent sustains the current level, 10% is considered aggressive. I have seen huge practice built without spending much money at all. Door to door, screenings and talks, networking and community involvement can cost little or next to nothing.

Today is the day to take action, the uninhibited make history. Will you?